POSSIBILITIES OF USING FOREIGN EXPERIENCE IN IMPROVING FOREIGN ECONOMIC ACTIVITY

Abstract

Foreign economic activity is considered today as an important sector of the national economy has a significant impact on the economic development of the country. Currently, there is virtually no industry, which directly or indirectly would not have contacts with external markets. Quickly develop direct links and joint ventures established, a growing number of barter transactions. In these conditions the issues of efficiency of foreign economic activity are becoming increasingly important. The main motive of the exit of firms into foreign markets is the international markets. So, many of the largest firms have more than half their income from sales carried out abroad. Success or failure in foreign trade is largely related to the competitiveness and supply on the world market of goods.  Active penetration of international markets American, Japanese, Western European companies have transformed world market in the arena of heated battles, and acute rivalry. This explains the importance that the strategy of international marketing policy is to achieve competitive advantage.