RESEARCHING THE IMPORTANCE OF CULTURE IN PERCEPTION OF COLOUR
Keywords:
colors, color spectrum, culture, human morality, manuscripts.Abstract
Linguistic culture considers the concept of color as one of the important cognitive categories in the understanding of the world surrounding a person, a “cultural code” that reflects many things and phenomena, that is, “knowledge that allows to eliminate “cultural color blindness" as a result of the interaction of different peoples." linguist A. Belov. Colors have their own expression (concept) in each nation, which is manifested in language in connection with non-linguistic factors, in particular, the nation's knowledge of the world, and each nation (the owner of the language) imagines certain events in the world through color. For example, green color represents “luck" in the USA, and “nobility" in Bashkirs, black color in Europeans, and white color in Japanese have symbolic meanings of mourning. Here, the perception of colors in different ways by each nation is reflected in associations, that is, associations are manifested differently depending on the national-cultural thinking of the owners of different languages.
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